Discover how GoldMine Interaction Management can combine your two most powerful assets your telephone and customer data to increase your revenue.  Learn how a quality Interaction Management system allows a customer-focused organisation to:  reinforce the selling process, enhance self-service options, allowing customers to complete simple transactions, such as obtaining the status of an order or changing their account information, when it’s convenient for them, improving their perception of the organization while reducing internal support costs, route calls automatically based on customer information (VIP account, credit hold, maintenance not renewed, etc.), or allow customers to specify the issues requiring assistance to help drive first-call resolution , eliminate a major customer annoyance: having to repeat information. Screen pops that include customer information follow the call, eliminating the needless repetition of basic information – even on transferred calls.

This report will explore the key success factors of CRM, and describe a set of steps that your company can utilise to make CRM succeed – for your company, and for your customers.

Sales and Marketing departments have been at odds with each other almost since the introduction of marketing. They have continually debated such issues as the quality of leads provided by Marketing to the Sales team and the effectiveness of Sales to develop those leads into revenue.

Your company’s ability to consistently drive effective business interactions; from prospecting to service and retention of loyal customers, will determine the strength of your customer relations and the success of your business. Such a goal can only be achieved if every phase of customer contact is handled with the customer experience in mind. 

The mobile marketplace for Customer Relationship Management (CRM) users has been growing for the past several years, and is expected to continue to grow at a high rate in the coming years. 

Just ask yourself how many days a week do your Sales Agents spend away from the office; on the road, on airplanes, working from home.  Like most traveling sales agents, your sales agents probably spend the bulk of their time out of the office.  In the past, when traveling out of the office, we did not necessarily have the means to carry with us the vital information needed to help close sales.  While today most agents have laptops and briefcases to manage the required customer information while mobile, it’s often cumbersome to input or retrieve data, and the data we gather is often disconnected to our main customer management systems in the office. 

From the very earliest days of Customer Relationship Management (CRM) the mantra has been repeated like a drumbeat: People, Process and Technology. That is, technology alone is not the silver bullet. magical solution that will solve a company's sales effectiveness challenges. At the same time, another axiom in the CRM world has also been repeated ad nauseam: Get your process straight, and then automate.

If you're looking for ways to increase revenue--and what smart entrepreneur isn't--one of the fundamental processes you need to review is your lead management program. Prospect leads can originate in a variety of ways, and there is often only a very loose structure in place to manage and react to those leads. Your sales pipeline and your ability to hit revenue targets all begin with good lead management. Try these ten strategies for improving your lead management efforts.