Customer Relationship Management solutions (CRM) have moved way beyond simply managing customer records. What initially started out as a way to organize and manage customer data has turned into a sophisticated technology allowing a company to improve customer relationships, create competitive differentiators and ultimately improve the bottom line based on increased sales and marketing alignment and performance.
FrontRange Solutions pioneered CRM with its GoldMine® CRM products. Today’s GoldMine solutions include the following market leading benefits:
- The tools any client facing division needs in order to promote the corporation to the best of its abilities.
- Supports native customer relationship management features such as marketing, sales management and customer support with easy to customize configuration.
- Provides multiple levels of business process management needed to run the business.
- Easy integration into the existing IT landscape to advance every customer relationship.
- Ideal for maintaining and updating customer information across the enterprise, consistently following the business’ processes.